Chapter 11: Marketing and Merchandising
This chapter is designed to educate the reader on the subject of marketing and merchandising in the retail sectors of the meat industry. Discussed is the business view of the meat industry, government regulations, managing products, employees and customers.
As the bottom line is important to the survival of any business, a portion of this chapter is dedicated to math practices common to the day-to-day operation of a retail outlet.
Also discussed is information about packaging, labelling and customer service. Topics include the forms of communication, personal appearance, teamwork and integrity.